Generation X
I’ve strolled all along through a fallout zone.
I came out with my soul untouched. I hid in the clouded wrath of the crowd.When they said sit down, I stood up.
Bruce Springsteen Greetings from Asbury Park
With a servant heart and a warrior mindset, Generation X is my generation to serve
Eighty million strong, born between the election of John F Kennedy in 1960 and Ronald W Reagan in 1980, shadowed since birth by the boomers. Generation X is the last generation to come of age before the internet.
The 1970s and 80s witnessed no-fault divorce spreading through the country, waves of women, soon-to-be mothers, entering the workforce, presidential resignation, gas lines, 15% interest rates, and rampant alcohol and drug abuse. Growing up as the ideals of the boomers were wilting, Generation X tossed into this whirlpool, taught themselves to thrive by surviving.
Derided when not ignored by the media of the early ’90s, GenXers matured early, grew skeptical of promises, and developed strong friendships through shared trips, music, and struggles.
Entering the workforce as the severe recession of the early ’80s was ending, the older boomers took many entry-level jobs leaving GenX behind the economic curve from the beginning.

While the 1980s and ’90s saw economic recovery and better job opportunities, the tech crash of 2000, the 2008-09 Great Financial Crisis, and the corporate reduction of pension plans left GenXers to fend for themselves – something they are good at doing without much complaint.
Today by billions of daily actions, Generation X is the workhorse of our society, entrepreneurial and hardworking. They are engaged parents to their kids, leaders in
business, education, faith communities, and youth sports.
Focused for so long on others, their careers, and families, many
GenXers are starting to feel stress and pressure from their financial concerns.
Among some stress-inducing thoughts?
- If I die this weekend, have I created a financial or legal headache for someone else?
- I may need to help my aging parents with my time or money.
- I’m self-employed, no longer a W2 employee. I heard there were better options to invest and cut my tax bill.
- How can I get exposure to blockchain, digital assets, and other alternative investments?
- I have employee equity options; what choices do I have to exercise them yet keep my tax bill to the minimum, and when might be a good time to do that?
- I’m busy with my business; I could use some help managing my investments.
- Would a comprehensive financial plan reduce my stress and worry?
- Are my investments too aggressive or conservative?
- How can I connect my five different investments, 401k, IRA, and bank accounts, into one online mobile app and get an updated daily screenshot of the road ahead?
- What colleges offer the best merit scholarships based on my child’s grades and interests while not penalizing me if I make too much money?
- How does my financial situation measure up to my peers? I have this cash earning little interest, if any. Are there better ways to invest this money?
- I could use an experienced, trusted investment advisor to guide me through these questions, help me get organized, and deliver a high-tech, high-touch relationship.
My experience informs me that members of Generation X who are tech consultants, business owners, and successful salespeople are individuals who most benefit from my solutions. Such people value their time and can delegate with accountability. They seek a trustworthy, loyal advisor to guide them through the coming decades, decades that, in my opinion, will hold a century’s worth of changes.
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Money back guarantee is valid for six months after the date of engagement letter is signed. Contact BlueBird Advisory at (303) 477-1144 for further information.
(303) 477-1144
peter.ruh@bluebirdadvisory.com
4845 Pearl East Circle, Suite 101 Boulder, CO 80301