Bruce Springsteen Greetings from Asbury Park
Eighty million strong, born between the election of John F Kennedy in 1960 and Ronald W Reagan in 1980, shadowed since birth by the boomers. Generation X is the last generation to come of age before the internet.
The 1970s and 80s witnessed no-fault divorce spreading through the country, waves of women, soon-to-be mothers, entering the workforce, presidential resignation, gas lines, 15% interest rates, and rampant alcohol and drug abuse. Growing up as the ideals of the boomers were wilting, Generation X tossed into this whirlpool, taught themselves to thrive by surviving.
Derided when not ignored by the media of the early ’90s, GenXers matured early, grew skeptical of promises, and developed strong friendships through shared trips, music, and struggles.
Entering the workforce as the severe recession of the early ’80s was ending, the older boomers took many entry-level jobs leaving GenX behind the economic curve from the beginning.
While the 1980s and ’90s saw economic recovery and better job opportunities, the tech crash of 2000, the 2008-09 Great Financial Crisis, and the corporate reduction of pension plans left GenXers to fend for themselves – something they are good at doing without much complaint.
Today by billions of daily actions, Generation X is the workhorse of our society, entrepreneurial and hardworking. They are engaged parents to their kids, leaders in business, education, faith communities, and youth sports.
My experience informs me that members of Generation X who are tech consultants, business owners, and successful salespeople are individuals who most benefit from my solutions. Such people value their time and can delegate with accountability. They seek a trustworthy, loyal advisor to guide them through the coming decades, decades that, in my opinion, will hold a century’s worth of changes.
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